Canada's video game industry is a powerhouse, contributing billions to the country's GDP and employing thousands. Yet, despite its global influence, the country's games often fail to reflect its own landscapes, cities, and values. This raises a deeper question: Are Canadian settings 'unmarketable'? The answer is not a simple yes or no, but rather a complex interplay of cultural, economic, and creative factors. In this article, I explore the tension between the desire to create games that reflect Canadian identity and the practical challenges of selling them to investors. I also delve into the potential of Canadian settings as a source of inspiration and creativity, and the importance of embracing one's own culture in the face of external pressures. Finally, I reflect on the future of Canadian games and the role of independent studios in shaping the industry's future.
